We build and scale a new generation of non‑banking financial companies.
Ashal Holding is a dynamic financial services group focused on founding and growing modern fintech companies that expand access, inclusion, and economic opportunity under the supervision of Egypt’s Financial Regulatory Authority (FRA).

About Ashal Holding
Who we are
Ashal Holding is a strategic holding company specializing in the fintech financial services sector. We build and scale companies that deliver innovative, non‑banking financial solutions across the region.
Mission
To build and expand a diverse portfolio of fintech companies that provide innovative, non‑banking solutions—contributing to a robust and inclusive economy in Egypt.
Vision
To become the definitive strategic investor and founder in non‑banking finance, pioneering innovation and shaping market leadership in the region.
Core Values
Integrity & Trust
We operate with the highest ethical standards, ensuring honesty and transparency in every action.
Innovation
We continually challenge the status quo and embrace new technologies to deliver better, more efficient services.
Synergy & Collaboration
We foster a culture of cooperation and shared success across our subsidiaries.
Professional Excellence
We pursue excellence from strategy to execution to maintain leadership in the sector.
Economic Empowerment
We are committed to driving growth and inclusion, empowering individuals and businesses.
Impact
We focus on measurable outcomes that advance the economy and society.
Operating under FRA supervision
We operate under the supervision of the Financial Regulatory Authority (FRA) and focus on increasing the capital of our subsidiaries and participating in the formation of new entities within the non‑banking financial sector.
Contact us
Address: 5A Mubarak Street, branching off from Asmaa Fahmy Street, behind the Administrative Control Authority, Ard el Golf – Heliopolis
Tel: 02 – 25172700 / 4002
Ashal Holding — Pioneering the future of non‑banking finance